Have you ever wondered why hard work is often not enough to produce
the results you’ve been hoping for in your career? Have you been puzzled
about why, despite years of setting goals, you continue to fall short of your
targets year after year? Are you curious why, when stressful circumstances
happen in society or in your personal life, you find it difficult to control
your attitude and emotions while others seem to stay calm, collected, and
confident? Traditional personal development advice, such as thinking
positively, visualizing what you want, or affirmations, too often feels like
rolling a boulder uphill rather than the effortless, exciting, downhill process
that you were expecting.
The answer to these common personal development questions lies in a
factor that few success or motivational speakers, teachers, or philosophers
ever address. This factor, which completely controls your long-term success
or failure, is your paradigm.
In this book, motivational legend and personal development expert, Bob
Proctor will present some incredible material that was previous only
available to his attendees of his exclusive, sold-out seminars. Here you will
get a master’s level education and learn how to get results in a systematic,
consistent, and sustainable way, bypassing the worst effects of success
killers like fear of failure, fear of success, procrastination, and the very
worst: self-sabotage.
Bob will show you how to handle it all by spending time working on
your paradigm—the one thing that the vast majority of people overlook, but
the one that’s the most important.
Just what is a paradigm? As Bob will teach you, at its most basic level,
a paradigm is a mental program situated in your subconscious that has

almost exclusive control over all your habitual behavior—and almost all of
your behavior is habitual.
Paradigms are a multitude of habits passed down from generation to
generation, and they manifest themselves in many ways. Paradigms are the
way you view yourself, the world, and opportunity. They are how you
approach change and challenges. Once you realize that all of your behavior
is controlled by paradigms, the way you look at the entire world will
Perhaps you know someone who seems habitually angry, upset at every
turn in life, and unable to see the positive in any situation. Maybe you know
someone who has battled fluctuating weight for years or decades. They
seem to be on track for a while, getting healthy and dropping pounds, but
they always seem to bounce back to where they once were. Perhaps you
know someone who seems to be stuck at a certain level of income for years
and can never seem to break through to the next level. All of these
outcomes are controlled by paradigms. Just as paradigms can be a prison of
one’s making, they can also be changed to deliver you the freedom to be
exactly the person you want to be.
In this book, Bob will give you the key to freeing yourself from limiting
paradigms and to changing your paradigm—that underlying mental
programming—to transform your finances, health, career, relationships, and
Bob Proctor is the perfect teacher to take you on this journey. Bob has
studied the mind and human potential with some of the greatest minds the
world has ever known. In 1961, he started studying the all-time success
classic Think and Grow Rich by Napoleon Hill, and it transformed his life.
Bob has listened to recordings by personal development legend Earl
Nightingale thousands of times. Bob also worked shoulder to shoulder with
Earl Nightingale and his company, the Nightingale-Conant Corporation,
from 1968 to 1973, before leaving to start his own personal development
company, Proctor Gallagher Institute, with his partner and co-founder,
Sandy Gallagher. Today millions have been inspired by Bob through the hit
movie The Secret, his books, including his New York Times best seller You
Were Born Rich, his coaching programs, and live events.

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